Branding - Day 1
Session held by Mr. Rajiv Badlani

''Branding is an identity of an entity which raises a set of expectations in the consumer's mind.
A value that one expects in exchange of the faith bestowed upon the brand.
A Brand defines what a product is,who you are,what people may expect from you.A Brand also defines Responsibility.It ensures safety to the consumer''.

Amongst the class of 16 students,4 of us have decided to group together to create ensembles under the category - Lingerie and Intimate wear.

Our learning process for the same starts with understanding what exactly is Branding?
The knowledge about this term will give us an insight into the various fundamentals of creating apparel for selling and solving a purpose alongside. The purpose has yet to be defined,and so far we have understood from Mr.Badlani,the basic meaning of creating a Brand.Once we do few research excercises,we will be clear as to how creation is possible under a certain commercial context.

We were asked to define a total of 5 closest competitive lingerie/intimate wear brands already existing in the market.


ENAMOR

Gokaldas Intimatewear has launched Enamor, a new lingerie brand aimed at capturing 20 per cent share during the first year of the Rs 160 crore high-end branded lingerie market in the country.

A 65:35 joint venture (JV) between Bangalore-based Gokaldas Images and the Euro 70 million French lingerie company Barbara, Gokaldas Intimatewear is positioning its brand of bras and panties in the Rs 115 to Rs 400 price segment.

Lingerie has come a long way from the days of plain cotton garments. There are health, comfort and appearance related issues involved in selecting a proper bra. Buying a good well fitting bra as an investment with both present and future benefits.

Enamor understands the consumer’s innermost needs and complements it with knowledge that enhances her.