Branding - session 3
Mr.Badlani

How do we design a product working as a designer in an existing brand? This was the question we argued in our session today.
Designing a new product is as difficult as trying to know what will happen tomorrow.
A lot of parameters were listed down under various brands of the same category of product (eg. - jeans) and the task was to create something that would be better and ofcourse that sells!

The assumptions made and questions raised gave us an idea of how to go about this particular task in our own project.

Mr. Badlani has been able to refresh our thought process in his sessions for sure!
The questions are many,and most are left unanswered or have assumptions to an answer.
Its a challenge!

Will bring you more later.

Regards,
Shruti Bansal

11-7-07